• The First Device To Precisely Predict Marketing campaign ROI For On-line Retailers

    On-line Retail Guesswork Turns into A Factor Of The Previous MarTech innovator Modo25 (www.modo25.com) has announced the launch of BOSCO™ Connect. This disruptive new platform provides online retailers with a single-view dashboard that streamlines the planning of online marketing spend in one place, enabling best-spend predictive forecasts to be created by combining market analytics with the marketer’s own internal data. BOSCO™ Connect for mobile This platform ensures that users secure the maximum ROI for marketing spend, along with optimal targeting. This is good news for users, but extremely bad news for poorly performing media. The platform is based on extensive algorithmic modelling conducted by the sector’s leading data science team.…