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65% of shops cite conversion optimization because the #1 ecommerce problem

Mollie reveals the state of funds throughout retail in Europe

Amsterdam and London, 11 March 2021 – Mollie, one of many fastest-growing cost service suppliers in Europe, has revealed analysis unveiling the state of funds in retail as we speak in addition to the challenges and alternatives within the retail market following a turbulent yr.

The findings, based mostly on responses from 2,500 European retailers, may be considered in full on this report: and in addition spotlight the difficulties retailers face in e-commerce environments.

For instance, when requested the largest challenges in on-line retail, 65% retailers cited changing consumers to buy, 43% rated excessive prices for delivery or cost suppliers and 41% chosen low margins. And for a 3rd of on-line retailers (34%), cart abandonment is the largest problem with 30% reporting that 6-10% of carts have been deserted.

Further key findings embody:

  • EU and UK retailers depend on a mess of channels to promote: As bricks and mortar retailers closed their doorways, on-line has grow to be way more vital. Particularly, 46% of all income now comes from a web based webshop. And on common, 37% of gross sales happen by way of third-party marketplaces equivalent to Amazon. Lastly, as a lot as 16% of annual income now comes by social media platforms like Instagram.
  • Two-thirds of shops had revenues impacted by the pandemic: The pandemic has had each a optimistic and adverse impact on retail gross sales. 23% of retailers noticed gross sales enhance final yr. Conversely, 29% both noticed no change or had gross sales lower considerably. And 17% noticed gross sales lower considerably. Of those that reported a rise, revenues went up on common by 29%. The common lower in revenues was 27%.
  • Points with the funds course of can harm gross sales and development: 31% mentioned that a difficulty with the cost service provided or the vary of cost service choices offered was the rationale for deserted carts. 41% cited an absence of innovation in cost programs as hindering development.
  • Purchase now, pay later’ now provided by greater than a fifth of shops: With many customers searching for extra versatile methods to pay in the course of the pandemic, 22% of shops now provide ‘purchase now, pay later’ or Apple Pay cost strategies. And 20% provide Google Pay. That is set to extend with 31% trying to enhance cost programs to assist develop on-line income inside the subsequent 12 months.

“The retail sector has had a tough yr and that is mirrored within the findings which expose a mess of challenges and areas for improvement,” mentioned Josh Guthrie, UK Nation Supervisor at Mollie. “Because the market additionally involves phrases with the Brexit deal, the flexibility to adapt and develop beneath stress is paramount. To climate the storm, retailers are well trying to provide customers a broader vary of cost choices to enhance the checkout expertise and minimize cart abandonment. By embracing this digital innovation, retailers may also help bolster development and be sure that 2021 is a greater yr for gross sales and income than the final.”


The survey was commissioned by Mollie and undertaken by Coleman Parkes. Fieldwork was accomplished in October 2020. The pattern was 2,500 retailers throughout 5 European international locations – 500 from Belgium, France, Germany, the Netherlands and the UK. Inside every of those international locations, 100 have been drawn from every of the next sectors: groceries/FMCG, hospitality/meals supply, dwelling/hobbies/way of life, clothes and attire and shopper electronics. Throughout Europe, 500 retailers have been surveyed in every sector.

About Mollie
Mollie is a pioneer within the cost business. The corporate can be one of many fastest-growing cost processors inside Europe. Mollie facilitates firms of all sizes to scale and develop by utilizing totally different cost strategies. With the assistance of a easy and clear payments-API Mollie can provide a number of cost strategies in a uniform method. Mollie is there to simplify complicated monetary companies. At this stage, Mollie has greater than 110,000 prospects in Europe and its mission is to grow to be essentially the most cherished PSP in Europe. Mollie includes a world group of greater than 350 professionals, has its headquarters in Amsterdam and workplaces in 4 different places throughout Europe.

For more information:

Media contacts:
Richard Fogg/Elvina Soogun
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+44 7887 845 236/+44 7467 941 525

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