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Hybrid Working, Zoom Fatigue and Crypto – Artesian Expands Matter Taxonomy to Maintain Customers Forward of Key Traits

seventh June 2021: The previous 12 months has seen dramatic evolutions in each buyer behaviour and FSI traits. In response Artesian, a frontrunner in shopper intelligence and threat options, has expanded its huge information matter taxonomy to make sure customers lower via the noise with automated, extremely correct centered insights on the businesses that matter, finally driving industrial alternatives, aggressive benefit and higher buyer experiences.

Artesian Matter Filters

Mike Blackadder, Chief Buyer Officer at Artesian explains “The Web is a treasure trove of useful info, the problem has all the time been surfacing the best info on the proper time. Whereas a Google search might return hundreds of thousands of broad outcomes requiring additional handbook interrogation, making use of Artesian’s taxonomy of two,250+ matter filters to a listing of goal corporations means customers are returned with extremely related, correct and refined insights which can be utilized to personalise messaging, enhance shopper engagement or generate content material concepts. With pure language processing and machine automation, this may be executed at scale throughout a whole shopper ebook, giving customers the flexibility to intimately perceive their buyer’s world and use this to offer a greater service via tailor-made options.”

Artesian has all the time prided itself on utilizing information and superior applied sciences to unravel excessive worth industrial FSI issues. Matter filters are a strong means for frontline groups to uncover related personalised info on a listing of goal corporations. The most recent additions to the huge matter filter menu embody trending subjects resembling Hybrid Working, Zoom Fatigue and Workspace, in addition to rising industrial FSI dangers and alternatives together with CMA Fines, Crypto, Moral Investing, Cyber Danger and Sixteen Perils.

“Now’s the time for monetary service establishments to make investments in the best digital instruments”, concluded Mike. “Artesian is permitting its customers to enhance and develop their current buyer data, grow to be material consultants and obtain higher data-driven buyer experiences.”



For extra details about Artesian Options please contact:
Kelly Prior, PR Guide
Tel: 07730 572878
E mail: [email protected]

About Artesian
Artesian is a number one supplier of shopper relationship intelligence and threat options geared toward serving to you discover your subsequent buyer, determine dangers, have interaction successfully and clear up advanced, excessive worth challenges in B2B frontline groups.

Artesian combines modern data-science with the world’s greatest premium enterprise info, a strong Perception Engine and bespoke processing guidelines, connectors and APIs, to ship a uniquely configurable platform.

Utilized by the main banks, monetary providers corporations, insurers, tech and telco enterprises, Artesian solves quite a few challenges from enterprise improvement, gross sales engagement and buyer administration, to extra specialist duties like shopper threat pre-screening, buyer onboarding and industrial underwriting automation.

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